Performance marketing for gaming

Growth for sweeps, social & real-money gaming brands.

Velum Ads runs paid media, creative and lifecycle marketing for operators who need players that deposit and stick around — not just cheap clicks. We set up measurement first, then scale what the data proves.

Meta Business Partner
Snapchat Agency Partner
TikTok Marketing Partner

Also buying on Google, Reddit, X, Bing and leading programmatic & app networks.

Services

One team for acquisition, creative and retention.

Pick a single service or hand us the full funnel. Either way, media, creative and CRM share the same data, so nothing works in a silo.

01 — ACQUIRE

Paid Acquisition

Media buying tuned to deposits and player value, not vanity metrics.

  • Paid SocialMeta, Snapchat, TikTok, Reddit and X campaigns built for regulated categories.
  • Search & Performance MaxHigh-intent capture on Google and Bing.
  • ProgrammaticDisplay, video and DOOH through curated supply.
  • App InstallUA campaigns across the major mobile networks.
02 — CREATE

Creative & Social

Ads people stop for, built to pass platform review the first time.

  • Performance CreativeStatics, UGC-style video and motion, iterated weekly against live data.
  • Organic SocialContent calendars, community management and brand voice.
03 — RETAIN

Growth & Lifecycle

Compounding channels that lower blended CAC over time.

  • SEO & ContentTechnical SEO and content that ranks in competitive gaming SERPs.
  • CRM & LifecycleOnboarding, reactivation and VIP journeys across email, SMS and push.
  • MarTech & TrackingGTM, server-side events, CAPI and attribution you can trust.
Method

Measure first. Then scale hard.

Every engagement follows the same loop, so budget only moves toward what's proven.

Instrument

Audit and rebuild tracking: pixels, server-side events, UTMs and conversion values tied to real deposits.

Launch

Account setup and whitelisting, then structured tests across channels, audiences and creative angles.

Scale

Shift spend into winners, refresh creative before fatigue and expand into new channels and geos.

Retain

Feed lifecycle data back into acquisition so you buy players who stay, not just players who sign up.

Verticals

Built for gaming's hardest categories.

Each vertical has its own ad policies, compliance rules and player economics. Our playbooks are built around them.

Sweepstakes Casino

Dual-currency funnels and state-by-state targeting.

Social Casino

Scaled installs and purchase-optimized campaigns.

Real-Money Casino

Licensed-market acquisition and retention.

Sportsbook

Event-driven bursts and always-on search.

Prediction Markets

Education-led acquisition for a new category.

Skill & DFS

Competitive gaming audiences and tournaments.

Lottery

Broad-reach campaigns with tight CPA control.

Collectibles & Emerging

Pack openings, card games and whatever's next.

Why Velum

Operators' instincts, agency firepower.

We think like the teams we work for: in deposits, LTV and payback windows. That changes how we buy, build and report.

✓

Compliance-aware by default

Creative and targeting are built around platform policy and state rules from the first draft.

✓

Fast creative turnaround

Designers sit next to media buyers, so new variants ship before winners burn out.

✓

Transparent reporting

You see spend, CAC, deposits and ROAS in shared dashboards, not monthly slide decks.

✓

Account whitelisting support

We guide approvals for gaming advertising across the major ad platforms.

FAQ

Common questions

Where do engagements usually start?

With tracking. We audit your pixels, server-side events and attribution before spending a dollar, so every decision afterwards rests on reliable numbers.

Can you help get our ad accounts approved?

Yes. We support whitelisting and account setup for gaming advertisers across Meta, Google, Snapchat, TikTok, Reddit and X.

Do you only work on sweepstakes and social casino?

Those are core for us, but we also run campaigns for real-money casino, sportsbook, prediction markets, lottery, skill games and newer formats.

Can we hire you for just creative or just CRM?

Absolutely. Every service is available on its own, and it plugs into your in-house team or other partners.

How do you measure success?

Against your business numbers: cost per depositor, ROAS, retention and player value. Anything that isn't moving those gets cut or reworked.

Let's talk

Ready to scale your brand?

Tell us what you run, where your players are and what's holding growth back. We'll come back with a plan.

contact@velumads.com